Accent Promotions

Marketing and Promo items

I spoke at a business breakfast meeting once about the simple effectiveness of promotional items.  The ancient tradition of gift giving is what I consider the underlying basic principle of  “gimme” items. Everyone likes to receive a gift for seemingly no particular reason.  Even movie stars at the Academy Awards mention the “goodie basket” or “swag” they receive. For businesses, giving away items is seen as a gesture of goodwill towards potential customers. Although, the custom imprinted item may not always be perceived as an expensive item, that does not mean that it won’t  be kept & used. Does the subconscious mind retain the name imprinted on the items? Apparently the government thinks so, since they have restricted imprinted items that can be displayed in doctors’ offices.  With the Boomers aging one of the items that has retained popularity throughout the years is the jar gripper. They are available in many new & amazing shapes and are an inexpensive promotional product that will be kept & used!  These are a giveaway item for home healthcare or therapy rehab businesses.  We have many items that can be cost-effective marketing tools for increasing customer perception of any business. 

Tags: custom imprinted item, gimme items, giveaway item, promotional items, promotional product

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Hasta la Vista 2009!

This has sure seemed like a long year! With all the unemployment and budget cuts, we appreciate all of our long-standing customers continuing to order from us!
What makes a business successful enough to withstand bad years? First of all, it’s important to enjoy what you do. It’s easy to tell if somebody likes their job.  We try to give all our customer personalized customer service. We ask questions about their business.  Who are their customers? What are they using the promotional products for? How much do they want to spend? It is important that our customers feel good about the item they are giving out that has their name on it – and represents their company.  It seems like more people notice the “gimme” items now, so they have good ideas about what imprinted items might work for them. We are excited about the new year and all of our new items are coming in now. We’ll be bringing some new ideas after we attend our big supplier show.

Tags: gimme items, imprinted items, promotional products

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Tradeshow Strategy- Attention-Getting Marketing

Despite the economy, businesses know it is important to attend tradeshows. Some are very costly to have a booth space. To maximize the investment of your company’s appearance, it is important to be memorable. To stand out in a very large group of competition is difficult. The best way to be remembered is to give out a business promotional item that is attractive and useful. You want your prospective customers to be able to find your contact information long after the convention when they decide they need your services. Of course, since you’ve already spent a lot on the booth space and getting to the convention, budget for the giveaway item becomes an issue. If you are going to be attending several tradeshows, it is best to order the maximum quantity you think you will need. Another consideration is if you can use the item to promote awareness of your business at local community events.
So, what is a good item you can get a lot of – for a reasonable cost- AND be distinctive? 

Light up Clip-on Button

We are partial to light-up items.  Most people will always be attracted to an item that lights up. We have many shapes of light-up buttons. These can be used for walkers or joggers at night.  Light up pens are just plain fun. We have many colors & styles.

Light-up Pens

We also like to throw things at each other at tradeshows. Light-up balls are great. We’ve got a great assortment of colors of these too. We also like tossing rockets. We have several foam ones that are a lot of fun!   Check out the Football Rocket or the Bungee Rocket.  All of these items are less than $3.00.  And all of them will get you a lot of attention at a tradeshow. An old question in sales training was “Would you buy a potential customer a cup of coffee?”  With today’s prices, a cup of coffee could be $3.00.  These are just some items we recommend to get your company noticed at tradeshows. Call or email us for more ideas.

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The last time I went hunting for camo

It’s hunting season and lots of grown men go hide up in tree to shoot at something. I’m sure there are some women who enjoy hunting. I have just never met any. I have, however, met a few men who have fallen out of tree stands & broken legs, ankles & other bones. The last time I went hunting it was for something called a grouse. My boyfriend at the time decided that I would be the dog. I was to go ahead of him to flush the hiding bird off the ground into the air, so he could shoot it. Let’s just say I failed at being a dog. I am continually surprised at the popularity of camouflage.

Can holder

Caps, mugs, mousepads, can holders (or koozies as we call them in the South) and now water bottles. These items make great giveaway items at trade shows if men are your target audience.

I did have a great pheasant recipe, but haven’t ever understood the joys of deer jerky. And I enjoyed walking around in the woods, but didn’t feel the need to shoot anything. Maybe someone could explain it to me.

Camo Mouse Pad

Camo Water Bottle

Tags: camo*, camouflage, can holders, caps, giveaway items, koozies, mousepads, mugs, water bottles

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Holiday Business Cards and Custom Ornaments – Already?

Custom Christmas Ornaments

Yes, it’s not even Halloween yet so is it too early to start thinking of holiday gifts? Not if you want to send something different to your customers this year. Of course, we have the traditional custom gift baskets, popcorn tins and candy jars, but did you know we have holiday greeting cards? And not just the usual ones. Check out this holiday card with a CD ornament! You can listen to holiday music & put it on the  tree! Such a unique item imprinted with your company logo will be kept for many holidays!

Christmas Card with CD

Seed Ornaments

 

   Of course, we have many beautiful traditional imprinted ornaments.

And don’t forget our custom Christmas Card Calendars, either.

We can help with other unique custom holiday gifts also.

Get ready – the holidays will be here soon!

 

 

Tags: candy jars, Card calendars, CD cards, custom calendars, custom holiday gifts, custom imprinted ornaments, custom ornaments, gift baskets, holiday cards, popcorn tins, Seed cards

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Get Noticed with Custom Shaped USBs

Rocking in the USB!

One promotional item that continues to evolve is the USB drive or memory or flash stick. They are now available in custom shapes. Of course, we have the different sizes of memory. My favorite is the guitar-shaped one that is shown in our video. We can also load these up with your presentation, so when given to your potential customers, they see your company info. The custom shapes take longer to produce, since we have to be certain of your approval. We do have many in stock, ready for your imprint – like our USB shaped business card. What a great way to introduce yourself, your company and show your products! And to stay green and environementally friendly, we have wooden USBs and leather keychain USBs.

What a drive!

Smart Key Chain

They'll keep this business card!

Environmentally Friendly USB

This is truly one promo item that will be kept!

Tags: custom shaped, flash stick, green USBs, guitar shaped, memory stick, shaped, shapes, USB, USB drive

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Imprinted Promotional Products Video

Tags: Imprinted Promotional Products

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Promoting Business in Tough Times

Light Up Promotional Pens Will Get You Noticed!

It’s important to keep advertising in these tough times. Although, it’s difficult to determine what type of advertising will get the best results for the cost. With all advertising budgets being cut, the best way to promote business and attract new customers may be the old-fashioned custom of giving a gift. Promotional products put the business name on a useful or fun item right into the hands of potential customers. Whether it’s a promotional pen or a cap, coffee mug, or stress toy everyone enjoys receiving a gift and has a good impression of the business that gave it. We have many fun items that can be given out at businesses, trade shows or mailed.  There’s an old saying, “Advertising is like winking at a girl in the dark. It’s no good unless everyone knows you’re doing it.”

Tags: cap, coffee mug, pen, stress toy

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